How I work

What happens, in order

1. We start with your dataSearch Console, analytics and a crawl of the site, with brand searches split out from everything else, because those clicks would've come anyway.
2. We choose what mattersAudit tools list everything at the same volume. We pick the few fixes most likely to bring in enquiries and sales, and tell you why.
3. We do the workTechnical fixes, pages, internal links and local search, in that priority order.
4. We report what changedNon-brand clicks and the enquiries or sales they bring. Total clicks can rise purely because more people searched your name.

Who does what

I lead on strategy, and specialists at Uppercut Digital handle much of the delivery. If you have a preference, tell me when you get in touch.

How long it takes

Fixes to pages already ranking can show within weeks. New pages in a competitive market usually take months. We'd rather give you a range from your own data than a promise.

What I won't promise

• Rankings. Nobody controls Google's results, so any guarantee is a warning sign.
• A citation in an AI answer. Answers change from one run to the next.
• A traffic forecast built on old click-through rates. Ours come from Australian data.

What it costs

Most Australian small and mid-sized businesses pay $1,500 to $3,500 a month before GST for ongoing SEO, based on the published guides we compared. That's the market range, not a quote.