Be the answer people find when they need you.
I'm Dylan Modino, an SEO consultant in Sydney who also works on AI SEO. I've worked in SEO since 2018, and at Uppercut Digital I help Australian businesses show up in Google and in the AI answers now sitting in front of it.
23 five-star Google reviews name me
Brands we've worked with at Uppercut
Led the SEO strategy on an APAC Search Awards winner.
The Cafe Furniture Company campaign won Best Use of Search - B2B (SEO) at the APAC Search Awards 2026. See the winners list or my Uppercut profile.
What I work on
- 45.4%SEO consultingof visible clicks on the median Australian site came from its own name, across 55 sites.
- 3AI SEOdifferent outcomes get called "cited": a mention, a linked citation and a recommendation. Each is won and measured differently.
- 0.21%Technical SEOof impressions became clicks on page two across 99 Australian sites. Pages stuck there are close to invisible.
- 5 and 6Local SEOreviews were enough for two of the three Parramatta listings in the map pack for "plumber".
What the data says
45.4%How much Google traffic comes from your own name?On 55 Australian sites, the median site got 45.4% of its visible clicks from its own name.
7.17%What CTR does each Google position get in Australia?Across 99 Australian sites, position 1 earned 7.17% for non-brand searches.
5 and 6What actually moves the Google local pack?Two Parramatta listings with 5 and 6 reviews made the map pack for "plumber".
What clients say
Read more reviewsDylan was a smart guy, and his strategy was specially tailored for my business - he does not do a one-size-fits-all approach. I work in digital marketing myself, and I love how Dylan backs what he says with data.
Nguyen Le, Google reviewHuge shoutout to Dylan for consistently building and improving our organic presence. We've hit record breaking numbers this year and are now ranking in the top 1 to 3 spots for our target keywords on Google.
Jamie Power, Google reviewHe provided invaluable support during our website migration and went above and beyond to ensure we not only maintained our search ranking, but continued to grow.
Ricardo Lay, Google reviewDylan is a true professional, wished we had found Upper Cut earlier.
Allround Dentures, Google reviewBig thanks to Dylan and the team at UpperCut for helping me with my businesses digital footprint. Easy to deal with and they do a great job.
Mathew Veselcic, Google reviewWant your business to be the answer?
Tell me what you're working on and we'll take it from there.