Dylan ModinoSEO & AI Search Consultant Get free SEO audit

What I've been writing

What I've been finding in search data, and how it applies to Australian businesses.

Search dataLocal and AI searchPlatformsStrategy

On this site

  1. Do you need an llms.txt file?What llms.txt is, what Google, OpenAI and Anthropic have actually published about it, and what to do with your time instead.

Start with the data

  1. 0.64%How much traffic do AI assistants send Australian websites?On 76 Australian sites, the median site got 0.64% of its sessions from AI assistants.
  2. 45.4%How much Google traffic comes from your own name?On 55 Australian sites, the median site got 45.4% of its visible clicks from its own name.
  3. 7.17%What CTR does each Google position get in Australia?Across 99 Australian sites, position 1 earned 7.17% for non-brand searches.

Published on Uppercut Digital

Search data

  1. How much traffic do AI assistants send Australian websites?
  2. How much Google traffic comes from your own name?
  3. What CTR does each Google position get in Australia?

Platforms

  1. Can a Wix site rank well on Google?
  2. How do you improve SEO on a Squarespace site?
  3. What does SEO on a WordPress site actually involve?

Strategy

  1. How much does SEO cost in Australia?
  2. What makes a link building campaign work in Australia?
  3. What SEO trends should Australian businesses focus on in 2026?

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