About Dylan Modino
I'm an SEO consultant in Sydney and have worked in SEO since 2018, across agencies big and small. These days I work on organic search and AI visibility at Uppercut Digital, a Sydney digital marketing agency working with Australian businesses.
Day to day, that means technical SEO, content structure, schema and entity markup, and the internal linking that holds a site together, plus the generative engine optimisation work beside them.
Classic search results and AI answers reward different things, and both matter now. I work on the overlap. The goal is simple: be the answer people find when they need you.
I studied marketing at the University of Technology Sydney, and I speak English and Spanish.
- 2018In SEO since
- 4Original data studies
- 11Published articles
- 23Five-star reviews naming me
Where I've worked
- Aug 2023 to nowUppercut DigitalOrganic search and AI visibility
- Aug 2022 to Nov 2023Cheil AustraliaSEO Manager
- Mar 2019 to Sep 2022Online Marketing GurusSEO Executive, SEO Consultant, then Senior SEO Consultant
- Aug to Nov 2018Scotwork AustraliaMarketing Intern
- Aug to Oct 2018Green Web MarketingSEO Executive
Recognised work
Uppercut's recognised campaigns. These awards go to the agency and client, not to individuals. On The Cafe Furniture Company's winning SEO campaign, I led the strategy. APAC winners, Global shortlist, my Uppercut profile.
"Uppercut Digital impressed us with its originality and impact, turning real sales call insights into keyword data to reshape SEO around true buyer language."
| Winner | Best Use of Search - B2B (SEO) The Cafe Furniture Company, APAC Search Awards 2026 |
|---|---|
| Finalist | Best APAC SEO Campaign Lowes Australia, Global Search Awards 2026 |
| Finalist | Best Use of Search - Retail / Ecommerce (SEO): Large Lowes Australia, Global Search Awards 2026 |
| Finalist | Best APAC PPC Campaign Ergobaby, Global Search Awards 2026 |
| Finalist | Best Use of Search - B2B (PPC): Small The Cafe Furniture Company, Global Search Awards 2026 |
| Finalist | Best APAC SEO Campaign Lowes, Global Search Awards 2025 |
Want your business to be the answer?
Tell me what you're working on and we'll take it from there.