What I work on

Four areas of search, all delivered with the team at Uppercut Digital. Each starts with what the data shows for your market.

• 45.4%of visible clicks on the median Australian site came from its own name, across 55 sites.

  SEO consultant in Sydney, measured on new customers

  A report full of clicks can still mean nobody new found you. As an SEO consultant in Sydney, working in SEO since 2018, I plan SEO around the searches people make before they know your name, and judge it on what those searches bring in.

• 3different outcomes get called "cited": a mention, a linked citation and a recommendation. Each is won and measured differently.

  AI SEO consultant: get named in the answer

  I'm an AI SEO consultant based in Sydney. More buyers now ask an assistant for a shortlist before visiting a website. Much of the advice on winning a place in it is guesswork, so we start with what the platforms themselves publish.

• 0.21%of impressions became clicks on page two across 99 Australian sites. Pages stuck there are close to invisible.

  Fix what's actually holding you back

  A long audit export isn't a plan. Technical work earns its place when it changes what Google can reach, understand or show, so we check each issue against live data before anyone spends time on it.

• 5 and 6reviews were enough for two of the three Parramatta listings in the map pack for "plumber".

  Win the map pack where customers search

  The map pack changes with where someone is standing. Checking it from your office tells you very little, so we measure from the suburbs your customers are actually searching in.