What I've been writing
What I've been finding in search data, and how it applies to Australian businesses.
Search dataLocal and AI searchPlatformsStrategy
Start with the data
0.64%How much traffic do AI assistants send Australian websites?On 76 Australian sites, the median site got 0.64% of its sessions from AI assistants.
45.4%How much Google traffic comes from your own name?On 55 Australian sites, the median site got 45.4% of its visible clicks from its own name.
7.17%What CTR does each Google position get in Australia?Across 99 Australian sites, position 1 earned 7.17% for non-brand searches.
Published on Uppercut Digital
Search data
Local and AI search
Platforms
Strategy
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